Graphic design keeps changing as people’s tastes develop, and also as technology becomes more accessible limitations are gradually being removed. Over the previous year some trends have begun to pop up that I honestly didn’t expect to become the norm. In this post I’ll be giving a spotlight on those strange developments that have caught my eye. Some might surprise you.
This was the first thing that really surprised me. In my experience I’ve held the strong opinion that a logo should always work in black an white and under no circumstance should you intend to use realistic images in them. It seems that my thinking has been challenged. Photography is starting to make it’s way into logo design, pretty much going against one of the holy commandments of logo design. The most surprising thing is that they don’t suck! They look great, which makes me curious as to how this became a trend. People don’t have to print in black and white anymore these days so maybe considering “printer friendly” options is becoming a thing of the past.
Above: KW43 BRANDDESIGN for TRO GmbH; Principals Pty Ltd for Royal Botanic Gardens & Domain Trust; Eder Saos for Dna Art Design Workshops; Muhina Design for LLC Standard
I knew I wasn’t crazy when I started using contours in my logos, but out of fear of going against the grain I decided to stick to the more iconic, flat designs. Flat logos are great and everything, but there’s something about contouring that brings out the character in a logo. This goes beyond colour, as the image is given an extra dimension of depth. If not done right this can still look tacky, but it will be interesting to see how this develops over the course of 2016.
Hand drawn, child-like drawings
You know those drawings from your children that you stick up on your fridge? Well looks like they inspired someone because this is becoming a trend that I’m really fund of. These logos are reminiscent of aboriginal drawings, and with the help of digital software they look clean and modern. They harken back to the days when we used to rely solely on ink and paper, so they bring a feeling of nostalgia for the designer as well as the audience.
Above: Kolibri Publishers by Shyam B, Oh Snap! By Jared Granger, De’Story by Cadence Lee
To have a more detailed breakdown of these trends, read the 2015 LogoLounge Trend Report.