How to leverage your strengths

I had the pleasure of being a guest on the Tag Me In Podcast recently and we had a great discussion about branding and how to leverage your strengths. You can listen to the full episode on iTunes and Soundcloud. Here’s the stream below:

In this episode, I explain how I use branding to help people be more self-aware. This is normally used in a corporate setting, however, it can be used to personally find out what makes you great as a person. Here are the highlights from our conversation.

Discover your top 3 characteristics

Take a pen and a piece of paper and literally write down 10 things characteristics that you feel are an accurate representation of you. This is going to take you a while provided that you don’t rush through it. Why 10? This is because we want to get the real, authentic characteristics that are buried in your brain. You’ll find the process more difficult after you get through a few, but the quality will improve.

What you need to do next is highlight the top 3 that are most important to you. These are the ones that you should choose to deliberately demonstrate on a daily basis, in order to build a reputation for yourself.

Time is currency

I wrote an entire blog post on this (you can read it here). In short, you decide what you make time for. In the hours that you’re not at work or commuting, what are you doing? Are you being productive or are you browsing the internet for cat videos? Wasted time can’t be refunded, so be careful how much time you spend doing nothing. The time you spend building yourself up will pay off in the future. Think of it as an investment!

Double down on your strengths

Ask your closest friends and family what your greatest strengths are, you’ll be surprised at what they say. I believe that there’s more value in focusing on your strengths, and relying on other people/tools to fill in the gaps where you’re weakest. My time keeping is horrendous at times. This is why I use tools such as Trello to keep track of all the work I’m doing.

When you know your strengths, everything becomes clearer. It’s then all about finding the right vehicle to showcase them, whether it’s a blog, YouTube channel, or podcast.

Have a go at the above and let me know how it goes. Also, give the guys at Tag Me In a great review and subscribe to them.