Security online has always been a big thing, and it will always be. I’m aware of the issues behind privacy on social media, but I’m also aware that the conversation is just too engaging to miss out on. I feel that many of those that say they have concerns over privacy and security are using it mainly as an excuse not to evolve. Not one person has told me any details of their concerns, because they’ve probably just made their decision based on what they hard through the grapevine. I’ve had trouble convincing a grip a group of people about using Instagram all because of concerns over privacy and how legal it is to take a picture of someone and upload it. This is a legitimate concern, but it becomes a nuisance when it acts as a barrier to progress. Meanwhile those who understand how social media works are extremely open to the concept of sharing meaningful content. If you are still afraid of social media today, then you’re giving yourself a hard job when it comes to making a meaningful connection with your business or your brand.

Social media connects people

What was the first thing you did when you created your Facebook account? Chances are you found some friends from your school and reconnected with them. Or perhaps you reconnected with some family members across the pond. Whatever it was that you did, you did it because you were getting connected again. Social media bridges the gap made by the physical distance between people and then opens up new avenues to make new connections.

It’s the way the world works now

First came the letters, then the telephone, then email, now we have this. Whether you like it or not this is how people are engaging in conversation now. I understand not using all platforms, hardly anybody uses them all efficiently at the same time, but shutting out all social media channels completely and saying “I don’t do social media”, especially as a business person doesn’t cut it. In essence what you’re saying is that you’re shutting yourself out from the rest of the world and it’s not going to affect you. Well, it does, which brings me to my next point.

Change always happens

You don’t see us using pigeon messengers, do you? That’s because it’s a less efficient method of communication compared to what’s available now. Even email and phone calls are becoming outdated because there are easier options such as WhatsApp and Slack that offer a new experience. Change is going to happen, and as humans, we adapt. I thought I would never be blogging as often as I do now, but I saw that I had to change and I learned to get into the habit. If you see the value in something, you’ll learn it. If you don’t learn to use the new tools available you’re going to be left behind.

Don’t complain, adapt

It really grinds my gears when I hear that a business person is afraid of social media because of “bad reviews”. All it means is that you know your service isn’t as good as it could be and you’re not doing enough to respond to any criticism. When it comes to having real conversations with customers there’s nothing better than social media. Even with bad comments, publishing enough valuable content means you’ll be able to control the narrative and filter out the negative with the positive.

Black cab drivers lost out because of Uber, but instead of adapting or innovating in advance, they decided to go on strike. This really irritated me because they failed to evolve and decided to drag someone’s innovation down. They lost, plain and simple. People will always choose something that is more efficient over something old and dated.

Social media is the least of your worries

We’re only seeing the tip of the iceberg. Recently Facebook unveiled their plan to use VR technology to have a more personal experience when engaging with friends. With technology developing so fast I don’t think we can even imagine what’s coming next. If you don’t like social media now then you’ll hate what’s in store.